![]() ![]() It was known to invest disproportionately for the market to promote its films in Spain at a time when distributors used pocket change for marketing campaigns. Lauren was ahead of its time in Spain when it began aggressively marketing its films. The group also forged into the then-blossoming DVD market, being the first to come out with the new format in Spain and chiseling out a respectable 80 percent of the market for Spanish distributors. Lauren Video Hogar held 15 percent of the market in the ‘ 90s. That pioneering spirit carried over to video. In 1990, Lauren signed a deal with Spanish pubcaster RTVE, the first of its kind, giving the broadcaster access to Lauren’s catalog. But the company’s distribution was not limited to theaters. Llorens produced 15 films, including the Oscar-nominated Women, which put Almodovar on the international radar, and distributed up to 104 titles a year, including Pulp Fiction, Cinema Paradiso, Terminator and all the Woody Allen titles.įounded in 1980, Lauren posted some €100 million in sales by 2002, owned 195 screens and sat as Spain’s leading independent distributor, thanks largely to an exclusive accord with Miramax. ![]() The charismatic founder and CEO of Lauren Films, Llorens, with a knack for anticipating trends, was arguably the Spanish film industry’s most international player in the 1980s and ‘ 90s. Antoni Llorens, producer of Pedro Almodovar’s landmark 1988 film Women on the Verge of a Nervous Breakdown and a longtime independent distributor in Spain, died over the weekend in Barcelona. ![]()
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